Brand health measures how effective your brand is in helping you achieve your business goals.

While measuring brand health, you should take into account different aspects of your brand presence, for example:

• Brand awareness

• Brand reputation

• Brand equity

• Employee engagement

• Brand consideration

Tracking all the metrics listed above will help you get the full picture of your brand’s health.

Of course, you don’t have to incorporate every metric into your analysis. Choose the right aspects of the analysis that will benefit your brand the most.